3 Ways to Use Images to Promote Your Books
You’ve heard the cliche, a picture tells a thousand words. Well, it’s true! Think about where your eye is drawn to on a Twitter, Facebook, or website page—to a picture.
In today’s competitive market, you should be using images to promote your books. Here’s three reasons why:
1. The brain processes images 60,000 times faster than the time it takes to read text.
2. The use of visual content in Facebook campaigns generates 65% more engagement.
3. According to The Poynter Institute research by Twitter shows that tweets that include a photo or video receive 3 to 4 times more engagement (retweets, replies, etc.) than those that don't.